The Caraline Story
We grew up in the 60's, 70's and 80's
We work. We work out. We may do yoga and pilates.
We’ve had or still have careers. Likely raised families, traveled, read, hiked, and cooked.
We believe in the power of women and that they can do anything they put their minds to because we came of age at a time when women had more opportunities to pursue their passions than did their mothers and grandmothers.
We recognize that our skin has changed over the years. We have smile lines, kiss lines, and lines from sunbathing all afternoon on lawn chairs after smearing our bodies with baby oil. (Did sunscreen even exist back then?)
We’ve been around the block enough times to not believe everything we hear––especially when society’s messages tell us there’s something wrong with getting older. (As if we could stop this from happening.) We don’t need to be validated by outside sources. We believe aging is to be celebrated and honored. At this point, we know who we are.
We’ve come to understand less is oftentimes more. It frees us up. That’s why we want simple, straightforward solutions and products that can support our skin’s health.
We believe that beauty comes from within and shines out in the world. That’s what’s important. Anything we put on our skin is to enhance who we naturally are.
We believe healthy skin is beautiful skin.
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A Word from Laura, Caraline Skincare Founder
A little about me. I’ve always been interested in natural and whole foods and preserving the environment. When I announced to my mother in 1973 that I was going to be a vegetarian and no longer eat meat based on principle, she responded, good luck with that. I wrote letters to my congressperson about saving the whales and contributed my meager savings to causes I believed in.
A long-time health food enthusiast and self-identified environmentalist, I was working and shopping at co-ops back in the 80s when that meant buying nuts and grains in bulk in a fringe food production system that existed out of the mainstream. Even as a young woman in my 20s when Pop-Tarts were considered a good breakfast, I knew then that the corporate food industry was not serving human health or the environment.
I was fortunate to land my dream job with one of the premier organic food companies in the US, located in Boulder, CO in the late 90s, and I work for a values and mission-based company seeking to change the predominant system of dairy production and to create one that was better for people and the planet. I never looked back and spent the next 20+ years working for innovative and pioneering companies seeking to provide better-quality, natural, organic products that were based on a more sustainable approach to food, skincare, and nutrition.
At the age of 59, I was let go from my company when it was acquired and realized that my age might have had something to do with it. Instead of getting upset, I welcomed this change as a sign from the universe telling me that it was time to pursue a new path.
At the time, when researching skincare to purchase, I felt overwhelmed by the number of products claiming to be “anti-aging” and “anti-wrinkle.” As a woman who grew up in the 70s and 80s and who had had a career and family, I was struck by the disconnect and outright silliness of that idea. No skincare product was going to reverse the clock and erase the lines on my face, nor did I want that — those are lines of laughter and expression — those lines reflect who I am.
What I wanted was simple, clean skincare that would support the health of my skin and its unique needs, products that would not harm my body or the environment. And language that would not make me feel badly about my age and appearance.
That didn’t seem too much to ask, but I couldn’t find anything that resonated so I launched Caraline Skincare and began yet another chapter in my life. I look forward to celebrating women who have lived and laughed and to what this new journey will bring.
Laura
CEO & Founder Caraline Skincare
